Ayelet Fishbach 1 credits

Birthplace Yagur

Ayelet Fishbach (Hebrew: איילת פישבך) is the Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business She is a leading researcher in motivation science, self-regulation, and goal pursuit, and a past president of the Society for the Science of Motivation, and the International Social Cognition Network.

Source: Wikipedia, CC BY-SA 4.0.